Chief Executive Officer
Public Relations of Society of America
New York, NY
The CEO reports to the PRSA Board of Directors through a direct connection with the board’s Executive Committee.
The Public Relations Society of America (PRSA) is the world’s largest and most prominent organization of public relations professionals.
In 1947, PRSA was chartered with the vision to unify, strengthen, and advance the public relations profession. With a community of nearly 22,000 members and a student affiliate, the Public Relations Student Society of America (PRSSA), of 11,500 members, PRSA empowers a diverse community of members at every stage of their career with the knowledge and resources to advocate for the profession. In recent times, the industry has experienced transformative changes that will redefine the role of public relations professionals in our society forever. With the advent of integrated marketing, social media, and the convergence of earned, owned, shared, and paid media, organizations increasingly acknowledge the lead role that public relations plays in developing well-executed, competitive business strategies.
During this time of tremendous opportunity, PRSA aims to increase solidarity and collaboration within the profession, creating a space for leading public relations and communications professionals to share the latest thinking on topics germane to the field. Additionally, PRSA hosts cutting-edge professional development opportunities for its members, including the Accredited in Public Relations Program (APR), the industry’s only accreditation program. PRSA also publishes its innovative, new-age thinking in its award-winning periodicals and publications, Tactics, PR Journal, and the Strategist; its popular blogs, PRSAY and ComPRehension; podcasts; speaker bureaus; the Anvil Case Studies and White Papers; and social media.
As the public relations profession continues to evolve, PRSA is committed to maintaining its status as a preeminent authority, seeking opportunities to champion the strategic value of ethical public relations and its role in driving organizational strategy. The organization is also committed to building a stronger membership, producing and disseminating innovative thought leadership and expertise, and advocating for a more diverse and inclusive industry.
KEY RESPONSIBILITIES The Chief Executive Officer, will lead a team of more than 50 full-time staff and operate with a $12 million annual budget. This individual will lead the strategic vision and positioning for the organization and be responsible for the day-to-day operations of PRSA, including the supervision of staff and PRSA programs, and for delivering ongoing goals and objectives as agreed with the Board of Directors. S/he must be an outstanding strategic leader, advocate, and spokesperson with a strong sensitivity and appreciation for the needs of diversity.
Strategic Vision and Leadership
Provide to staff and the Board strategic leadership, vision, and insight to develop a strategic plan to ensure the long-term viability, relevance, and success of PRSA.
Cultivate a strong and transparent working relationship between the Board and staff, ensuring open communication about the measurement of member engagement and financial, programmatic, and impact performance against stated milestones and goals.
Work closely with the Chief Financial Officer to lead the development of long and short range financial plans and monitor the budget and maintenance of sound financial controls; coordinate financial priorities to ensure the organization is operating in a manner that supports the needs of the program and staff. Evaluate lease options in first year of the role. Successfully lead achievement of PRSA's long-term financial goal, growing PRSA’s net assets annually.
Provide constant attention to the governance and administration of Chapters, Districts, and Sections in addition to committee meetings and the PRSA Assembly, which includes the election of PRSA’s directors and officers, the amendment of organizational bylaws, the endorsement of Chapter dissolutions, and the approval of PRSA’s dues structure.
Provide direction to staff on the creation and delivery of an ongoing plan to engage, retain, and acquire members with the objective of growing overall membership levels, including further development of a robust Group Membership program.
Oversee PRSA's program of professional development; supervise the identification and incorporation of new and emerging presenters and relevant topics, as well as development of the medium-term goal of establishing a PRSA-operated learning management system.
Promote realistic and achievable ideas to create greater efficiencies, deliver new programs, improve member satisfaction, and otherwise evolve PRSA.
Staff Oversight and Retention
Facilitate cross-departmental collaboration and strengthen internal communications with staff throughout the organization; create and promote a positive, multicultural work environment that supports consistency throughout the organization's strategy, operational methods, and data collection needs.
Provide overall direction to staff designing and implementing PRSA's sponsorship and partnership program, including sponsorship opportunities in conjunction with program development and innovation, and cultivation of key partners and sponsors.
Key Program Success
Offer strategic guidance to staff to ensure that PRSA's marquee programs, PRSA International Conference and Silver Anvils, continue their success and contribution both to PRSA's bottom-line, as well as to the overall PRSA membership experience through the creation of case studies, professional development, and learning and networking opportunities.
Research and evaluation
Continue PRSA's fact-based decision making process by utilizing a broad program of research and surveys to measure performance, identify areas for improvement, and celebrate success.
Public Relations and Advocacy
Oversee PRSA's public relations function. Guide support for PRSA's program to advocate on behalf of the profession, championing diversity in the profession, ethical conduct, and the value of public relations.
Marketing and Branding
Lead the formulation and execution of comprehensive marketing, branding, and development strategies that will ensure consistency throughout the organization and enhance revenue development.
YEAR ONE CRITICAL SUCCESS FACTORS
The successful candidate will be an action-oriented visionary who has 15 to 20 years of prior senior executive leadership experience. Ideal candidates will have served as a CEO, COO, or in other senior-level executive positions and managed a budget and staff of similar scope and complexity as PRSA.
A successful candidate will have a proven performance record of the following areas, or similar strategic leadership experience:
Making Complex Decisions
meaning from whatever data is available; is a quick study of the new and different; adds personal wisdom and experience to come to the best conclusion and solution, given the situation; uses multiple problem-solving tools and techniques.
Getting Work Done Through Others
Keeping on point
Managing Diverse Relationships
Acting with Honor and Character
Bachelor’s degree required, MBA preferred, or related advanced degree. An applicable Professional Certification (APR, CAE, etc.) is strongly preferred.
A competitive compensation package will be provided to attract outstanding candidates
|This opportunity is no longer available.|
If you are new to e-Korn/FerrySM and do not wish to apply for a position at this time, please register now. If you are already a member of e-Korn/FerrySM and wish to update your resume without applying for a position, please sign in.